- reggae
- dub step
- cosmic
- house/techno
- disco classics
- Brazilian
- hip-hop
- post-punk
- funk and soul
- jazz
- Latin
- letifield
What Strategies do Soul Jazz Records use to promote and distribute their music?
Soul Jazz Records use a variety of techniques in order to promote and distribute their music in order to make them successful. techniques such as:
- merchandising is used in order to create a label brand identity as well as tapping into the lifestyles of the audience.
- a wish list so that if you don't have the money but are interested in buying something you can save it to the list and are able to buy it when you do. this is usually used by loyal fans for artists etc.
- advertising is also clearly emphasised on this website. latest albums, news and releases are advertised on the home page due to it being the first place the audience are directed before choosing a genre of music. flyer's and posters for live shows have been used and each has its own unique style to it making it alternative.
- alot of concentration on live performances, selling tickets etc. in order to promote the music as well as making money
- gigs/shows including free ones which interests the audience in the music and then furthermore have potential for them to then buy.
- subscription newsletter allows fans to sign up and receive mail from soul jazz with information on their personal interests on different genres of music.
- Soul Jazz offer a range of formats such as vinyl, Cd's and mp3 downloads. this is making the use of older formats and newer technologies creating a more wider audience and age range. vinyl can still target older audiences, dj's, and is now considered to be a collectible and retro format.
- Soul Jazz also have an Internet based radio, this makes use of the web 2.0 and global village, it also allows it to be available to a wider range of audience.
- blogs to keep fans up to date on music releases and updates which is allowing the audience to show their loyalty towards Soul Jazz Records.
- all strategies are free to the audience, and do not cost alot for Soul Jazz Records, therefore they are targeting the audience appropriately and promoting them into buying records etc.
Who is the audience for Soul Jazz Records?
Soul Jazz Records have a wide range of audience that depends on the sub genre. Soul Jazz recognises that the audience listen to other artists from other labels, therefore they use links to siter partnership labels are made making them symbiosis. the targeted audiences are exclusive niche therefore soul jazz are portrayed as specialised in specific genres that they produce for. the audience is also part of a wider image or the label as it makes the audience seem cool, retro active, and real music fans into live shows (which is well focused on). overall the audiene have a close and loyal relationship with the label.
What is the realtionship between Soul Jazz Records and the
mainstream music industry?
Soul Jazz Records is very independent of the main stream and is also not in competition with the mainstream. this is due to them only having several, smaller niche audiences compared to mainstream industries such as the "Big Four" who have a widespread audience to target, it also portrays the idea that soul jazz see music as a lifestyle and experience rather than a product. Soul jazz also have their own unique brand identity which has a retro like theme to it, mainstream industries such as Sony cant have a specific brand identity as they cover a larger audience, more variety of genres of music etc. this gives the audience of Soul Jazz a more personalised experience. Soul Jazz also use communication with their audience as a form of marketing where as mainstream industries are too large to have communication with their audience as their audience are so wide spread.
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