Music Players

Technology <----> Audiences
Technology <----> Institutions
Institutions <---->Audiences


All related to each other (triangle).
music technology has effected how we as the audience listen to music.

Gramaphone - 1870's

• invented by Thomas Eddison
• birth of vinyls
• still used by DJ's today as "decks"
  - holds a place in todays contemporary society and culture
• first private music experience instead of going to live performances.

The Tape Casette:

• Philips introduced them
• first form of portable music
  - boombox and walkman
• first use of file sharing and piracy
  -frowned upon by music industry
• more people began using them --> music more popular
• Decline in early 1990's due to popularity of CD's.

CD (Compact Disk)

• Philip and Sony produced together
• better quality and more information
• could only listen to on Sony players when they first came around
  -vertical integration
• died in early 2000's due to popularity of mp3
• industry gaining control over hardware, at the time CD's could not copy, therefore piracy was low.

Key Findings:

• technology and hardware have greatly influenced both music institutions and audiences over the past 4 decades.
• the issues present today (file sharing, piracy, ownership, control) have been around for decades.
• what is important is that the music industry responds and adapts to these issues and changes.

Bands like Arctic Monkeys are Self Produced

- fan based demos, web 2.0, myspace

----> able to do it due to technology

Enter shikari:

-self produced - created own record label "ambush reality"

-web 2.0 an global village.

Hadouken:

- USB mixtapes (convergence and digital technology)

---> web based news exclusives, social networks, global village.

Key Problem:

You Cant Control How People Listen To Music.