- introduced in 2001
- "music was just a perfect synthesis for Apple"
- Joining of two media - over 70 million sold world wide
- progressed -> fashionable -> desirable accessorie
- Apple were losing billions of pounds, jobs, technology etc.
- Steve Jobs returned to apple and things turned positive
- he had to change what people thought about apple - 1998 - the imac is released -> colourfull all in one computer -> worked with development in technology -> fashionable
- S.J aimed to create a digital experience
- aimed at youth culture - Sean Fannon -> created file sharing
-"Napster" -> 60million users world wide
- fastest growing company EVER
- public enemy for record companies. - digital music reveloution had begun
- S.J recognised this. - Sound Jam turned into itunes
- apples jukebox music software
-adopted SF file sharing - 2001 itunes was produced
- October 23rd 2001 - apple ipod is launched
- held 1000 songs
-$400 and was imac only - excellent verticle integration with software
itunes -> imac -> ipod. - ear buds were white to match player
- fashionable accessorie
if you could download for free, why would you buy?
-apple produced an online music store for itunes
- different records, music etc.
